As an Amazon Associate I earn from qualifying purchases.

High Low Pricing Definition and Explanation PDF Download

Learn High Low Pricing definition in marketing with explanation to study “What is High-Low Pricing”. Study high low pricing explanation with marketing terms to review marketing course for online MBA programs.

High Low Pricing Definition:

  • Charging higher prices on an everyday basis but then running frequent promotions and special sales.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



High Low Pricing Explanation:

High low estimating is an evaluating technique where a firm depends on special advancements to empower shopper buy. At the end of the day, high low estimating is an evaluating procedure where a firm charges a high cost for an item and afterward in this manner diminishes costs later on through advancements, markdowns, or closeouts. In the procedure, an item's cost can shift back and forth among "high" and "low" over a time span. High low valuing consolidates parts of value skimming and misfortune pioneer estimating. It includes diminishing costs on items through deals advancement and re-expanding the cost after the advancement. It is a significant part of high low evaluating as it makes a feeling of direness - "get it while it keeps going!".

Keep Learning Marketing Explanations

What is Brand Knowledge?

It is defined as that how consumers are aware about the brand; it can be developed by its brand image, ...

What is Informational Appeal?

Utilizing an ingredient branding is a viable method to disclose your item to a watcher. It offers you the chance ...

What is Core Benefit?

It is company's core product which is directly related to its essential competencies. The core product is considered to be ...

What is Consumer-to-Consumer (C-to-C) Online Marketing?

Customer to customer ( C2C) market provides an opportunity to consumers to interact with each other, typical market place require ...

What is Conformance Quality?

Conformance quality describes the ability of a product, goods, services, procedures, and process to understand its specifications. It is usually ...

What is Channel Coordination?

Channel coordination is also known as supply chain coordination which aims at improving supply chain performance by systematically plan the ...