What is High Low Pricing in Marketing? PDF Book

Learn High Low Pricing definition in marketing with explanation to study “What is High Low Pricing”. Study high low pricing explanation with marketing terms to review marketing course for online MBA programs.

High Low Pricing Definition

  • Charging higher prices on an everyday basis but then running frequent promotions and special sales.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



High Low Pricing Explanation

High low estimating is an evaluating technique where a firm depends on special advancements to empower shopper buy. At the end of the day, high low estimating is an evaluating procedure where a firm charges a high cost for an item and afterward in this manner diminishes costs later on through advancements, markdowns, or closeouts. In the procedure, an item's cost can shift back and forth among "high" and "low" over a time span. High low valuing consolidates parts of value skimming and misfortune pioneer estimating. It includes diminishing costs on items through deals advancement and re-expanding the cost after the advancement. It is a significant part of high low evaluating as it makes a feeling of direness - "get it while it keeps going!".

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