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What is Idea Screening in Marketing? PDF Download

Learn Idea Screening definition in marketing with explanation to study “What is Idea Screening”. Study idea screening explanation with marketing terms to review marketing course for online MBA programs.

Idea Screening Definition

  • Screening new-product ideas to spot good ideas and drop poor ones as soon as possible.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Idea Screening Explanation

Thought screening is a procedure that assesses and differentiation's new item thoughts to get the most encouraging ones for your business. Only one out of every odd thought is applicable to your organization. So as to screen out a smart thought from the not very great ones, there are sure criteria that ought to be pursued like specialized issues, key fit, and a few market openings. Because of shortage of accessible assets, it's hard to build up a few items simultaneously. Through an effective thought screening process, it helps in centering the entire item advancement process with a higher plausibility of making progress. The thought screening procedure decreases the measure of insignificant thoughts into an advantageous sum which can additionally transformed into models. The reason for existing is to dispose of the quantity of thoughts without screening endlessly the potential ones.

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