What is Independent Off Price Retailer in Marketing?

Learn Independent Off Price Retailer definition in marketing with explanation to study “What is Independent Off Price Retailer”. Study independent off price retailer explanation with marketing terms to review marketing course for online MBA programs.

Independent Off Price Retailer Definition

  • An off-price retailer that is either independently owned and run or is a division of a larger retail corporation.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Independent Off Price Retailer Explanation

In the present decade, off-value retailing is by and large generally proclaimed as a wonder that is modifying the substance of the business. Possessing the hazy area between full-administration stores and discounters, off-value retailers convey broadly perceived brand names (generally in delicate merchandise) in nitty gritty, pipe-rack style stores. Signs of the quality of this gathering incorporate the accompanying: According to industry examiners, somewhere in the range of 10,000 stores across the country auction value garments, adornments, and footwear, and ring up about 5% of all deals in these classes. By 1990, their volume will add up to about $16.8 billion, or 9.2% of all out attire and footwear deals, as indicated by one expert.

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