Independent Off Price Retailer Definition and Explanation PDF Download
Learn Independent Off Price Retailer definition in marketing with explanation to study “What is Independent Off-Price Retailer”. Study independent off price retailer explanation with marketing terms to review marketing course for online MBA programs.
Independent Off Price Retailer Definition:
An off-price retailer that is either independently owned and run or is a division of a larger retail corporation.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Independent Off Price Retailer Explanation:
In the present decade, off-value retailing is by and large generally proclaimed as a wonder that is modifying the substance of the business. Possessing the hazy area between full-administration stores and discounters, off-value retailers convey broadly perceived brand names (generally in delicate merchandise) in nitty gritty, pipe-rack style stores. Signs of the quality of this gathering incorporate the accompanying: According to industry examiners, somewhere in the range of 10,000 stores across the country auction value garments, adornments, and footwear, and ring up about 5% of all deals in these classes. By 1990, their volume will add up to about $16.8 billion, or 9.2% of all out attire and footwear deals, as indicated by one expert.
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