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Individual Marketing Definition and Explanation PDF Download

Learn Individual Marketing definition with explanation to study “What is Individual Marketing”. Study individual marketing explanation with marketing terms to review marketing course for online MBA programs.

Individual Marketing Definition:

  • Tailoring products and marketing programs to the needs and preferences of individual customers - also called one-toone marketing, customized marketing, and markets-of-one marketing.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Individual Marketing Explanation:

At the point when the economy contracts and shoppers spare more and spend less, movement in this area drops since organizations defer extension and produce less merchandise. With the business covering a wide scope of sub areas, there is typically in any event one region of development in the mechanical products part. A large number of the sub areas experience bullish development cycles going on for a considerable length of time before observing a withdrawal. For instance, the aviation and home structure parts have both experienced these cycles. Different regions, for example, mechanical aggregates and waste administration, have given constant flows of income generation. The modern products division experiences life cycles that see diverse sub areas in development stages. The real phases of the development cycle are quickening development, decelerating development, quickening decrease and decelerating decay. Financial specialists do well when they focus on the business patterns and movement of the development cycle. Organizations in the quickening development and decelerating decay stages have the best execution and are given higher products because of their forthcoming development.

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