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What is Information Search in Marketing? PDF Download

Learn Information Search definition in marketing with explanation to study “What is Information Search”. Study information search explanation with marketing terms to review marketing course for online MBA programs.

Information Search Definition

  • Stage of the buyer decision process in which the consumer is aroused to search for more information; the consumer may simply have heightened attention or may go into an active information search.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Information Search Explanation

Educational advertisements can seem to be dull. On the off chance that a buyer isn't at all keen on hearing how an item functions, it will without a doubt bore them, and they will discover no motivation to keep tuning in to the advantages of the item. Thin group of spectators focusing on is key for a crusade utilizing this intrigue. As should be obvious, picking the correct sort of promotion bid can be dubious. Make sure to consider item type, group of spectators, and wanted customer reaction when thinking about your alternatives.

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