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Interactive Marketing Definition and Explanation PDF Download

Learn Interactive Marketing definition with explanation to study “What is Interactive Marketing”. Study interactive marketing explanation with marketing terms to review marketing course for online MBA programs.

Interactive Marketing Definition:

  • Training service employees in the fine art of interacting with customers to satisfy their needs.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Interactive Marketing Explanation:

Intuitive showcasing is a balanced promoting practice that focuses on individual client and prospects' activities. Intelligent showcasing includes advertising activities that are activated by clients' practices and inclinations; thus, it is a noteworthy move from customary crusade based promoting endeavors. A client driven procedure, intelligent showcasing includes responding to client activities and endeavoring to satisfy their desires and needs. With the goal for advertisers to draw off effective intelligent showcasing endeavors, they should approach trend setting innovation that conveys total, 360-degree perspectives on clients. Intelligent advertising incorporates numerous kinds of activities. Advertisers may communicate with clients through powerful substance, for example, visual narrating, customized content, layered data, and two-way association. Regardless of which sort of intelligent showcasing activity you execute, the objective is to make substance connecting with and applicable for clients.

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