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What is Introduction Stage in Marketing? PDF Download

Learn Introduction Stage definition in marketing with explanation to study “What is Introduction Stage”. Study introduction stage explanation with marketing terms to review marketing course for online MBA programs.

Introduction Stage Definition:

  • PLC stage in which a new product is first distributed and made available for purchase.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Introduction Stage Explanation:

In the production stage, the item is obscure to the market and frequently requires an enormous business speculation to deliver the item. The primary stage is the point wherein the item is introduced to people in general just because. Since there is no interest for the item, promoting and marking are essential to draw in clients. The essential target of the acquaintance stage is with dispatch the item and fabricate item request. Any business that is propelling another item needs to value that this underlying stage could require critical venture. It is not necessarily the case that spending a great deal of cash at this stage will ensure the item's prosperity.

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