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What is Joint Venture in Marketing? PDF Download

Learn Joint Venture definition in marketing with explanation to study “What is Joint Venture”. Study joint venture explanation with marketing terms to review marketing course for online MBA programs.

Joint Venture Definition:

  • A company in which multiple investors share ownership and control.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Joint Venture Explanation:

Joint endeavors can be casual (a handshake) or formal, and they can be present moment or long haul. Regularly the joint endeavor makes a different business substance, to which the proprietors contribute resources, have value, and concur on how this element might be overseen. The new element might be an enterprise, constrained obligation organization, or association. In different cases, the individual elements hold their distinction and they work under a joint endeavor understanding. Regardless, the gatherings in the JV share in the administration, benefits, and misfortunes, as per a joint endeavor understanding (contract). Joint endeavors are frequently gone into for a solitary reason - a generation or research action. In any case, they may likewise be framed for a proceeding with reason.

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