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What is Life Stage in Marketing? PDF Download

Learn Life Stage definition in marketing with explanation to study “What is Life Stage”. Study life stage explanation with marketing terms to review marketing course for online MBA programs.

Life Stage Definition:

  • A person's major concern, such as going through a divorce, going into a second marriage, taking care of an older parent, deciding to cohabit with another person, deciding to buy a new home, and so on.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Life Stage Explanation:

A phase or stage throughout everyday life -, for example, being single, free and working, being a parent of small kids, or being an 'unfilled nester' (those whose youngsters have as of late left home). Life-arrange is thought to be connected to specific chances and imperatives and to be critical to specific exercises or decisions. Likewise, it is proposed that diverse mental assignments must be embraced as the individual develops, and advances between life-stages can be seasons of emergency. With regards to subjective statistical surveying, life-arrange is frequently more significant and valuable for enlistment purposes than 'hard' socioeconomic, for example, age, particularly for gathering discourses. This is on the grounds that individuals at a similar life-organize by and large share unmistakably more practically speaking and will work preferred together over those essentially of a similar age.

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