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What is Line Stretching in Marketing? PDF Download

Learn Line Stretching definition in marketing with explanation to study “What is Line Stretching”. Study line stretching explanation with marketing terms to review marketing course for online MBA programs.

Line Stretching Definition

  • A company lengthens its product line beyond its current range.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Line Stretching Explanation

Line extending is a growing system by an organization where the new items are propelled in a similar product offering however past the present item run with some extra or various highlights. Line extending should be possible down market, up market or the two different ways. An organization may stretch down market when it sees solid development openings in worth estimated products or if there is a danger of an assault by a low end contender yet it likewise includes a great deal of hazard. An organization may stretch up market for higher edges or more development. In any case, they might not have any desire to convey a similar name when they extend upwards. At the point when the organization extends in both the bearings. For instance: Texas Instruments propelled number crunches in both upper and lower extend.

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