What is Loyalty Marketing?

Learn Loyalty definition with explanation in marketing to review "What is Loyalty?" for online college classes. Learn loyalty explanation with marketing terms to study for online MBA programs.

Loyalty Definition

  • A commitment to rebuy or repatronize a preferred product or service.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Loyalty Explanation

Devotion showcasing is a way to deal with advertising, in light of vital administration, in which an organization centers around developing and holding existing clients through incentives. Marketing endeavors intended to tempt clients to make buys over and over from a particular organization. Steadfastness showcasing methodologies include remunerating repeating clients for ceaselessly utilizing a particular organization's item or administration. An organized way to deal with compensating client activities that incorporates giving clients motivations for explicit activities that advantage the organization like limits, rewards, free product, or restrictive access.

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