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What is Maintenance and Repair in Marketing? PDF Download

Learn Maintenance and Repair definition in marketing with explanation to study “What is Maintenance and Repair”. Study maintenance and repair explanation with marketing terms to review marketing course for online MBA programs.

Maintenance and Repair Definition

  • Service program for helping customers keep purchased products in good working order.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Maintenance and Repair Explanation

The expenses brought about to take an advantage back to a previous condition or to keep the benefit working at its current condition (rather than improving the advantage). For instance, if an organization truck is harmed, the expense to fix the harm is promptly charged to fixes and support cost. Routine support, for example, motor check ups, oil changes, radiator flushing, and so on is additionally charged to fixes and upkeep cost. (On the off chance that a consumption is made to improve the truck, for example, adding a water powered lift to the truck or if a use is a noteworthy fix that expands an advantage's valuable life, the sum isn't costs quickly; rather, the sum is recorded as a benefit and is then devalued over the truck's staying helpful life).

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