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What is Market Myopia in Marketing? PDF Download

Learn Market Myopia definition in marketing with explanation to study “What is Market Myopia”. Study market myopia explanation with marketing terms to review marketing course for online MBA programs.

Market Myopia Definition:

  • Mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Market Myopia Explanation:

Promoting scholars believe trade to be the focal idea without which there would be no such thing as advertising. For a trade to occur, the two gatherings must have something of significant worth for one another. For example, a man visiting a cafe may have enough cash to purchase some espresso while the bistro has the espresso. The two gatherings must most likely speak with one another, and both must need to trade something and have the option to do as such. In the event that the client in the coffeehouse can't make himself comprehended, or in the event that he chooses he doesn't need some espresso, or on the off chance that he turns out not to have very enough cash, at that point there will be no trade. On the off chance that the majority of the required conditions are met, there will be a trade of cash for espresso.

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