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What is Market Potential in Marketing? PDF Download

Learn Market Potential definition in marketing with explanation to study “What is Market Potential”. Study market potential explanation with marketing terms to review marketing course for online MBA programs.

Market Potential Definition:

  • Limit approached by market demand as industry marketing expenditures approach infinity for a given marketing environment.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Market Potential Explanation:

A market section is a gathering of individuals who offer at least one normal attributes, lumped together for showcasing purposes. Each market portion is novel, and advertisers utilize different criteria to make an objective market for their item or administration. Advertising experts approach each section in an unexpected way, after completely understanding the requirements, ways of life, socioeconomic and character of the objective purchaser. A market section is a divided class of clients who have comparable preferences in a generally homogeneous market. These clients can be people, families, organizations, associations or a mix of numerous kinds.

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