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What is Market Skimming Pricing in Marketing? PDF Download

Learn Market Skimming Pricing definition in marketing with explanation to study “What is Market Skimming Pricing”. Study market skimming pricing explanation with marketing terms to review marketing course for online MBA programs.

Market Skimming Pricing Definition:

  • Pricing strategy where prices start high and are slowly lowered over time to maximize profits from less price sensitive customers.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Market Skimming Pricing Explanation:

It is an item estimating technique by which a firm charges the most astounding starting value that clients will pay and afterward brings down it over the long run. As the interest of the principal clients is fulfilled and rivalry enters the market, the firm brings down the cost to draw in another, more value delicate section of the populace. The skimming methodology gets its name from "skimming" progressive layers of cream, or client sections, as costs are brought down after some time. This methodology appears differently in relation to the infiltration valuing model, which spotlights on discharging a lower-estimated item to snatch however much piece of the overall industry as could be expected. For the most part, this procedure is more qualified for lower-cost things, for example, fundamental family unit supplies, where cost might be a driving variable in many clients' creation determinations.

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