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What is marketing audit? PDF Download

Learn marketing audit definition with explanation to study “What is marketing audit”. Study marketing audit explanation with marketing terms to review marketing course for online MBA programs.

marketing audit Definition

  • A comprehensive, systematic, independent, and periodic examination of a company's or business unit's marketing environment, objectives, strategies, and activities.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



marketing audit Explanation

The Marketing Audit alludes to the exhaustive, methodical, examination, assessment and the translation of the business showcasing condition, both inner and outer, its objectives, destinations, techniques, standards to determine the zones of issue and openings and to prescribe a game plan to improve the company's advertising execution. The Audit should be Comprehensive, for example it should cover every one of the territories of advertising where the issue perseveres and don't take a solitary promoting issue under the thought. The Audit ought to be Systematic, for example a methodical examination and assessment of company's miniaturized scale and large scale condition, advertising standards, targets, techniques and different tasks that legitimately or in a roundabout way impacts the company's promoting execution.

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