As an Amazon Associate I earn from qualifying purchases.

marketing audit Definition and Explanation PDF Download

Learn marketing audit definition with explanation to study “What is marketing audit”. Study marketing audit explanation with marketing terms to review marketing course for online MBA programs.

marketing audit Definition:

  • A comprehensive, systematic, independent, and periodic examination of a company's or business unit's marketing environment, objectives, strategies, and activities.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



marketing audit Explanation:

The Marketing Audit alludes to the exhaustive, methodical, examination, assessment and the translation of the business showcasing condition, both inner and outer, its objectives, destinations, techniques, standards to determine the zones of issue and openings and to prescribe a game plan to improve the company's advertising execution. The Audit should be Comprehensive, for example it should cover every one of the territories of advertising where the issue perseveres and don't take a solitary promoting issue under the thought. The Audit ought to be Systematic, for example a methodical examination and assessment of company's miniaturized scale and large scale condition, advertising standards, targets, techniques and different tasks that legitimately or in a roundabout way impacts the company's promoting execution.

Keep Learning Marketing Explanations

What is Segmented Pricing?

Portioned evaluating is said to be done when an organization fixes or sets more than one cost for an item, ...

What is Geographic Segmentation?

Geographic division is the point at which a business separates its market based on geology. There are a few different ...

What is Primary Data?

Essential information is information that is gathered by an analyst from direct sources, utilizing strategies like studies, meetings, or investigations. ...

What is Value Proposition?

An offer alludes to the worth an organization vows to convey to clients should they purchase their item. An offer ...

What is Survey Research?

Survey Research is characterized as the way toward directing exploration utilizing studies that are sent to review respondents. The information ...

What are Jobbers?

Jobbers is thought about middlemen's exercises since they kept couple of records, however in the mid nineteenth century, London had ...