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What is Marketing Channel Design ? PDF Download

Learn Marketing Channel Design definition with explanation to study “What is Marketing Channel Design”. Study marketing channel design explanation with marketing terms to review marketing course for online MBA programs.

Marketing Channel Design Definition:

  • Designing effective marketing channels by analyzing customer needs, setting channel objectives, identifying major channel alternatives, and evaluating those alternatives.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Marketing Channel Design Explanation:

Advertising channels are set of commonly subordinate associations engaged with the way toward making item or administration accessible for usage. It is built up in scholastic examinations that Marketing channels are the methods by which merchandise and enterprises are made accessible for use by the clients. All merchandise use procedures of dissemination, and promoting will rely upon the manner in which products are dispersed. The heading that the item takes on its way from generation to the shopper is basic in light of the fact that an advertiser must pick which channel is best for his specific item. It tends to be said that channel is the connection among makes and buyers. Choices about the advertising channel framework are definitive for the executives.

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