What is Marketing Channel (or distribution channel)? PDF Book

Learn Marketing Channel (or distribution channel) definition with explanation to study “What is Marketing Channel (or distribution channel)”. Study marketing channel (or distribution channel) explanation with marketing terms to review marketing course for online MBA programs.

Marketing Channel (or distribution channel) Definition

  • A set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Marketing Channel (or distribution channel) Explanation

Promoting Channels can be characterized as the arrangement of individuals, exercises, and the mediator associations that assume a critical job in moving the responsibility for merchandise from the purpose of generation or assembling to the point of utilization. Fundamentally, they are the different channels or stages through which the items reach to the shoppers or the end-clients. They are otherwise called the dissemination channels. This is one of the most basic and easy sorts of the Marketing Channels as the merchandise delivered reach to the shoppers straightforwardly from the place of producer. It fills in as financially savvy and beneficial for both the gatherings required as there is no further association of the mediators, for example, retailer, wholesalers, and specialists that charge their bonus expanding the general cost of the items.

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