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marketing communications Definition and Explanation PDF Download

Learn marketing communications definition with explanation to study “What is marketing communications”. Study marketing communications explanation with marketing terms to review marketing course for online MBA programs.

marketing communications Definition:

  • Means by which firms attempt to inform, persuade, and remind consumers - directly or indirectly - about products and brands that they sell.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



marketing communications Explanation:

Showcasing interchanges are those strategies that the organization or a business individual uses to pass on limited time messages about their items and administrations. Specialists of promoting correspondence plan various sorts of influential correspondence and send it to the intended interest group. There are various apparatuses used to pull in the intended interest group. Be that as it may, which device to utilize relies upon different factors, for example, geological area of your intended interest group, fame of your items, and so forth. The sole reason for promoting correspondences is to expand the volume of offers by powerful, educational, and positive messages. Advertising correspondence gives new realities through empowering messages about items/administrations.

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