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Marketing Control Definition and Explanation PDF Download

Learn Marketing Control definition with explanation to study “What is Marketing Control”. Study marketing control explanation with marketing terms to review marketing course for online MBA programs.

Marketing Control Definition:

  • Measuring and evaluating the results of marketing strategies and plans and taking corrective action to ensure that the objectives are achieved.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Marketing Control Explanation:

Advertising control is the way toward checking the proposed plans as they continue and altering where vital. In the event that a target states where you need to be and the arrangement sets out a guide to your goal, at that point control lets you know whether you are on the correct course or on the off chance that you have touched base at your goal. Control includes estimation, assessment, and checking. Assets are rare and expensive so it is imperative to control advertising plans. Control includes setting gauges. The advertising supervisor will than look at real advancement against the measures. Remedial activity (assuming any) is then taken. In the event that remedial move is made, an examination will likewise should be embraced to set up unequivocally why the distinction happened.

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