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Marketing Decision Support System (MDSS) Definition and Explanation PDF Download

Learn Marketing Decision Support System (MDSS) definition with explanation to study “What is Marketing Decision Support System (MDSS)”. Study marketing decision support system (mdss) explanation with marketing terms to review marketing course for online MBA programs.

Marketing Decision Support System (MDSS) Definition:

  • A coordinated collection of data, systems, tools, and techniques with supporting software and hardware by which an organization gathers and interprets relevant information from business and the environment and turns it into a basis for marketing action.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Marketing Decision Support System (MDSS) Explanation:

A framework used to control a gathering of information to translate and investigate potential business situations so as to settle on the executives choices. Promoting choice emotionally supportive networks are considered by certain organizations a key device in picking up the edge over contenders. It tends to be utilized to help, as opposed to supplant, representative leaders in the entangled situations which are normal in advertising. DSS have numerous devices that contain various capacities, for example, advanced database the executives abilities with access to interior and outside information. data, and information; ground-breaking displaying capacities gotten to by a model administration framework; amazing, yet basic structures that empower intuitive questions, announcing, and charting capacities.

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