As an Amazon Associate I earn from qualifying purchases.

Marketing Decision Support System (MDSS) Definition and Explanation PDF Download

Learn Marketing Decision Support System (MDSS) definition with explanation to study “What is Marketing Decision Support System (MDSS)”. Study marketing decision support system (mdss) explanation with marketing terms to review marketing course for online MBA programs.

Marketing Decision Support System (MDSS) Definition:

  • A coordinated collection of data, systems, tools, and techniques with supporting software and hardware by which an organization gathers and interprets relevant information from business and the environment and turns it into a basis for marketing action.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Marketing Decision Support System (MDSS) Explanation:

A framework used to control a gathering of information to translate and investigate potential business situations so as to settle on the executives choices. Promoting choice emotionally supportive networks are considered by certain organizations a key device in picking up the edge over contenders. It tends to be utilized to help, as opposed to supplant, representative leaders in the entangled situations which are normal in advertising. DSS have numerous devices that contain various capacities, for example, advanced database the executives abilities with access to interior and outside information. data, and information; ground-breaking displaying capacities gotten to by a model administration framework; amazing, yet basic structures that empower intuitive questions, announcing, and charting capacities.

Keep Learning Marketing Explanations

What is Integrated Logistics Management?

Coordinated Logistics Support is the administration and specialized procedure through which support-capacity and calculated help contemplation are incorporated into the ...

What is Performance Marketing?

Execution promoting has totally changed the manner in which organizations publicize and sell items. It has likewise affected the manner ...

What is Specialty Store?

Speciality stores are retail organizations that emphasis on explicit item classifications, for example, office supplies, men's or ladies' dress, or ...

What is Consumption System?

Consumption is defined as goods and services used by household. It is a process in which any product is completely ...

What is Role?

A job (additionally job or social job) is a lot of associated practices, rights, commitments, convictions, and standards as conceptualized ...

What is Supply-Side Methods?

The supply-side hypothesis is a monetary hypothesis based on the idea that expanding the supply of merchandise prompts financial development. ...