What is Marketing Information System (MIS)?

Learn Marketing Information System (MIS) definition with explanation to study “What is Marketing Information System (MIS)”. Study marketing information system (mis) explanation with marketing terms to review marketing course for online MBA programs.

Marketing Information System (MIS) Definitions

  1. People and procedures for assessing information needs, developing the needed information, and helping decision makers to use the information to generate and validate actionable customer and market insights.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



  2. People, equipment, and procedures to gather, sort, analyze, evaluate, and distribute information to marketing decision makers.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Marketing Information System (MIS) Explanation

The Marketing Information System alludes to the precise accumulation, examination, elucidation, stockpiling and dispersal of the market data, from both the interior and outside sources, to the advertisers on a customary, constant premise. The showcasing data framework disperses the important data to the advertisers who can settle on the proficient choices identified with the promoting activities viz. Evaluating, bundling, new item advancement, dispersion, media, advancement, and so forth. Each showcasing activity works as one with the conditions winning both inside and outside the association, and, in this way, there are a few sources ( viz. Inside, Marketing Intelligence, Marketing Research) through which the significant data about the market can be gotten. In the realm of promoting today, the term 'experiences' has progressed toward becoming something of a trendy expression. What's more, as most popular expressions, has lost a touch of its unique significance and aim. So as we jump into our most up to date blog arrangement on Marketing Insights, it appeared a decent spot to start would characterize the term.

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