What is Marketing Logistics (or physical distribution)? PDF Book

Learn Marketing Logistics (or physical distribution) definition with explanation to study “What is Marketing Logistics (or physical distribution)”. Study marketing logistics (or physical distribution) explanation with marketing terms to review marketing course for online MBA programs.

Marketing Logistics (or physical distribution) Definition

  • Planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profit.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Marketing Logistics (or physical distribution) Explanation

Promoting coordination's include arranging, conveying and controlling the progression of physical products, showcasing materials and data from the maker to the market. The point is to satisfy client needs while as yet making an attractive benefit. To keep up your focused edge, you have to make a successful procedure with respect to item, value, spot and advancement. These four elements of promoting coordination's help the association to arrive at the objective clients and convey the items or administrations sold by the association to these clients. Promoting makes an interest and coordination's fills that request through powerful progression of merchandise/administrations. Together they are alluded to as Marketing Logistics. Showcasing coordination's include the transportation of merchandise in an arranged way which offers authority over the dispersion instrument.

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