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What is Marketing Metrics ? PDF Download

Learn Marketing Metrics definition with explanation to study “What is Marketing Metrics”. Study marketing metrics explanation with marketing terms to review marketing course for online MBA programs.

Marketing Metrics Definition:

  • Set of measures that helps firms to quantify, compare, and interpret their marketing performance.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Marketing Metrics Explanation:

The showcasing blend is a decent spot to begin when you are thoroughly considering your arrangements for an item or administration, and it causes you to stay away from these sorts of mix-ups. In this article and in the video, beneath, we'll find increasingly about the showcasing blend and the 4Ps, and how you can utilize them to build up a fruitful promoting technique. The showcasing blend and the 4Ps of advertising are frequently utilized as equivalent words for each other. Indeed, they are not really something very similar. "Promoting blend" is a general expression used to portray the various types of decisions associations need to make in the entire procedure of putting up an item or administration for sale to the public. The 4Ps is one way - presumably the best-known way - of characterizing the showcasing blend, and was first communicated in 1960 by E. J. McCarthy in his book, "Fundamental Marketing - A Managerial Approach."

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