What is Marketing Plan?

Learn Marketing Plan definition with explanation to study “What is Marketing Plan”. Study marketing plan explanation with marketing terms to review marketing course for online MBA programs.

Marketing Plan Definition

  • Written document that summarizes what the marketer has learned about the marketplace, indicates how the firm plans to reach its marketing objectives, and helps direct and coordinate the marketing effort.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Marketing Plan Explanation

Be that as it may, similar to your field-tested strategy, a promoting plan is anything but a static archive. It needs to change and advance as your business develops, and as new and changing promoting patterns create. Particularly in the present evolving world, you have to stay up with the latest on the most ideal approaches to reach and draw in your market.

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