What is Marketing Strategy? PDF Book

Learn Marketing Strategy definition with explanation to study “What is Marketing Strategy”. Study marketing strategy explanation with marketing terms to review marketing course for online MBA programs.

Marketing Strategy Definition

  • Marketing logic by which the company hopes to create customer value and achieve profitable customer relationships.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Marketing Strategy Explanation

A promoting technique is a business' general course of action for contacting individuals and transforming them into clients of the item or administration that the business gives. The advertising system of an organization contains the organization's incentive, key promoting messages, data on the objective client and other abnormal state components. The advertising procedure illuminates the promoting plan, which is a report that spreads out the sorts and timing of showcasing exercises. An organization's promoting methodology ought to have a more drawn out life expectancy than any individual advertising plan as the system is the place the incentive and the key components of an organization's image live. These things in a perfect world don't move particularly after some time.

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