What is Marketing?

Learn Marketing definition with explanation to study “What is Marketing”. Study marketing explanation with marketing terms to review marketing course for online MBA programs.

Marketing Definitions

  1. Process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



  2. Activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Marketing Explanation

Advertising is the advancement of business items or administrations to an intended interest group. It is, to put it plainly, a move made to point out a business' contributions; they can be physical products available to be purchased or administrations advertised. Regular instances of promoting at work incorporate TV ads, boards out and about, and magazine ads

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