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What is Mass Customization in Marketing? PDF Download

Learn Mass Customization definition in marketing with explanation to study “What is Mass Customization”. Study mass customization explanation with marketing terms to review marketing course for online MBA programs.

Mass Customization Definition:

  • Ability of a company to meet each customer's requirements.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Mass Customization Explanation:

It manages making changes to an item or administration to fulfill a given buyer gathering. The progressions could be as little as a wide range of flavors or hues or as mind boggling as building up a totally new item for a specific customer base. Mass customization consolidates the personalization and adaptability of hand crafted business assembling and takes it to another degree of large scale manufacturing, which offers a lower unit cost. In this manner, diverse mass customer gatherings are focused in mass customization instead of focusing on a solitary customer. This idea is used in various business types for example in programming that enable clients to change or add certain functionalities as per their prerequisite. Essentially, Mac books are accessible in various RAM sizes, hard circle limits and the external completion to give clients precisely what they are searching for. Mass customization is otherwise called "work to request" or "specially made".

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