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What is Master Brand in Marketing? PDF Download

Learn Master Brand definition in marketing with explanation to study “What is Master Brand”. Study master brand explanation with marketing terms to review marketing course for online MBA programs.

Master Brand Definition:

  • Situation in which the parent brand is already associated with multiple products through brand extensions.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Master Brand Explanation:

An ace brand is a general brand name that fills in as the primary tying down point on which every single hidden item are based. Ace marking is one of the primary tent-shafts in marking design, that expects to connect an organization's product offerings with the key qualities the brand speaks to. While singular items may have their own names and brand personalities, the ace brand is instrumental in adding to buyer convictions that items remain solitary in their classes. Virgin is one surely understood ace brand model. An ace brand, in actuality, makes a solitary corporate trademark for an assortment of items in an arrangement of contributions. The expectation is to connection offshoots under the ace brand, despite the fact that they may work autonomously, and may serve immeasurably various capacities. Whenever executed accurately, customers will promptly recognize related brands with the characteristics of the ace brand- - regardless of whether just on an intuitive level.

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