As an Amazon Associate I earn from qualifying purchases.

What is Media Selection in Marketing? PDF Download

Learn Media Selection definition in marketing with explanation to study “What is Media Selection”. Study media selection explanation with marketing terms to review marketing course for online MBA programs.

Media Selection Definition

  • Finding the most cost-effective media to deliver the desired number and type of exposures to the target audience.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Media Selection Explanation

Media arranging and choice are of top noteworthiness once the promoting objectives and the association have been set. Media arranging and choice arrangements with media recognizable proof, ID of variables overseeing media and vehicle decisions, setting down criteria for media determination and assessment of every medium against another, creating media-blend, assets designation and media booking. Media choice is conceivable when one thinks about the 'span' and 'effect' of every medium and media vehicle. Media arranging, in this manner, is the investigation of various publicizing media and media vehicles top to bottom that encourages media choice and advancement of media-blend that is most appropriate for the firm being referred to.

Keep Learning Marketing Explanations

What is Product?

One can say an item is a decent, administration, or thought comprising of a heap of unmistakable and impalpable traits ...

What is Competitive Advantage?

A competitive advantage is an edge in the market over its current competitors achieved by offering unique product characteristics. Although, ...

What is Company Demand?

Company demand is refer to the overall market purchase of goods and services in a specific time period. It can ...

What is Return on Marketing Investment (or marketing ROI)?

Profit for advertising speculation is the commitment to benefit owing to promoting (net of showcasing spending), partitioned by the advertising ...

What is Preapproach?

The preapproach is the point at which you assemble important data with respect to the prospect so as to make ...

What is Captive Product Pricing?

It is used to maximize profit revenues. Companies often follow a product mix pricing strategy specifically with pricing captive products. ...