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Micromarketing Definition and Explanation PDF Download

Learn Micromarketing definition with explanation to study “What is Micromarketing”. Study micromarketing explanation with marketing terms to review marketing course for online MBA programs.

Micromarketing Definition:

  • Tailoring products and marketing programs to the needs and wants of specific individuals and local customer segments; It includes local marketing and individual marketing.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Micromarketing Explanation:

Micromarketing is a way to deal with promoting that wills in general objective a particular gathering of individuals in a specialty showcase. With micromarketing, items or administrations are promoted straightforwardly to a focused on gathering of clients. To utilize micromarketing methods, an organization needs to barely characterize a crowd of people by a specific trademark, for example, sex or occupation title or age range or geology, and after that make battles designed for that particular gathering. It very well may be a more costly method than different ways to deal with promoting because of customization and absence of an economy of scale. The long haul quality of any business relies on how effective its showcasing effort is. Regardless of whether an organization offers one or 101 items, it must recognize its objective market so as to run a successful promoting effort.

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