What is Microsite in Marketing?

Learn Microsite definition in marketing with explanation to study “What is Microsite”. Study microsite explanation with marketing terms to review marketing course for online MBA programs.

Microsite Definition

  • A limited area on the Web managed and paid for by an external advertiser/company.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Microsite Explanation

One of the most every now and again hurled around terms in the substance promoting vocabulary is "microsite." If you believe it's utilized reciprocally with "marked blog," "correspondence stage," or "free battle," you're correct. They're all basically something very similar: a site on which your image distributes content, and to which your ideal peruses (ideally) visit. Since there truly hasn't been a formal meaning of a microsite, I'll feel free to make one: A microsite is a marked substance site that lives outside of the organization landing page or potentially brand URL. That is it, truly. What separates a microsite from an organization blog or bulletin or some other marked stage is that it has its own autonomous URL - likely one that does exclude the name of the organization supporting the webpage. On the off chance that you need to enlist another area name, you have yourself a microsite.

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