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What is Mission Statement in Marketing? PDF Download

Learn Mission Statement definition in marketing with explanation to study “What is Mission Statement”. Study mission statement explanation with marketing terms to review marketing course for online MBA programs.

Mission Statement Definition

  • A statement of the organization's purpose - what it wants to accomplish in the larger environment.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Mission Statement Explanation

A methodology seen by administrative market analysts that expands benefits for business is blended packaging. Blended packaging enables clients to buy the products either together as a group or independently. One of the significant contrasts between blended packaging and unadulterated packaging is that a few clients buy just a solitary thing. These clients have a booking cost more prominent than the genuine cost for one thing. Be that as it may, they don't purchase the group in light of the fact that the contrast between the pack cost and the cost of the principal thing is not exactly their booking cost for the subsequent thing. For instance, say you're willing to pay $30.00 for Software W and $2.00 for Software X. What's more, the cost of Software W independently is $20.00, the cost of Software X independently is $15.00, and the cost of the group is $24.00.

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