As an Amazon Associate I earn from qualifying purchases.

Modified Rebuy Definition and Explanation PDF Download

Learn Modified Rebuy definition in marketing with explanation to study “What is Modified Rebuy”. Study modified rebuy explanation with marketing terms to review marketing course for online MBA programs.

Modified Rebuy Definition:

  • A business buying situation in which the buyer wants to modify product specifications, prices, terms, or suppliers.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Modified Rebuy Explanation:

Adjusted Rebuy is a purchasing circumstance where an individual or association buy products that have been obtained already yet changes either the provider or some different components of the past request. In this the purchaser needs to adjust item particulars, terms, costs, providers. For this situation the "in provider" needs to secure his record while the "out provider" considers it to be a superior offer and increase some business. A changed rebuy is less basic and expends less time. Another item presentation from the prior adaptation consistently makes a changed rebuy circumstance. The best model for this is 3M. This causes them to consistently remain ahead in the challenge. Model: - A car organization may like to utilize a refreshed form of direction. For this it will see various providers and consequently will get numerous choices to browse and choose the best offer.

Keep Learning Marketing Explanations

What is Consumer Involvement?

Consumer involvement is the behavior that motivates consumer to make purchase decision; there are various steps in consumer involvement that ...

What is Store Brand (or private brand)?

A store brand, regularly alluded to as a conventional item, is produced or gained by a specific firm for elite ...

What is Strategic Group?

A vital gathering is a lot of organizations underlining comparative key measurements to utilize a comparative methodology. The challenge between ...

What is Advertising Media?

Advertising media plays an integral role for the promotion of organizational business. Companies offers multiple product and services to their ...

What is Declining Demand?

Declining demand indicates that product's sale is decreasing as compare to the previous sales of the same product in the ...

What is Goal Formulation?

The objective pyramid is a type of various leveled objective organizing. It is utilized to subdivide key objectives into operational ...