What is Modified Rebuy in Marketing? PDF Book

Learn Modified Rebuy definition in marketing with explanation to study “What is Modified Rebuy”. Study modified rebuy explanation with marketing terms to review marketing course for online MBA programs.

Modified Rebuy Definition

  • A business buying situation in which the buyer wants to modify product specifications, prices, terms, or suppliers.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

Modified Rebuy Explanation

Adjusted Rebuy is a purchasing circumstance where an individual or association buy products that have been obtained already yet changes either the provider or some different components of the past request. In this the purchaser needs to adjust item particulars, terms, costs, providers. For this situation the "in provider" needs to secure his record while the "out provider" considers it to be a superior offer and increase some business. A changed rebuy is less basic and expends less time. Another item presentation from the prior adaptation consistently makes a changed rebuy circumstance. The best model for this is 3M. This causes them to consistently remain ahead in the challenge. Model: - A car organization may like to utilize a refreshed form of direction. For this it will see various providers and consequently will get numerous choices to browse and choose the best offer.

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