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What is Motive in Marketing? PDF Download

Learn Motive definition in marketing with explanation to study “What is Motive”. Study motive explanation with marketing terms to review marketing course for online MBA programs.

Motive Definition

  • A need aroused to a sufficient level of intensity to drive us to act.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

Motive Explanation

Purchasing thought process is the rationale to convince the wants of individuals with the goal that they purchase a specific decent or administration. Purchasing rationale identifies with the sentiments and feelings of individuals which creates a longing to buy. Any individual does not purchase an item or administration on account of brilliant sales rep pitch however he does likewise because of the longing created inside him towards the item or administration. Understanding the purchasing thought process of a client is basic for an organization as it encourages the organization to focus on the client better. Purchasing thought process implies that the client requires a specific item to satisfy a specific need. Regardless of how great an item is or how great the promoting is, except if the client has a need it would not make any difference. This makes purchasing rationale critical in business.

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