What is Natural environment in Marketing?

Learn Natural environment definition in marketing with explanation to study “What is Natural environment”. Study natural environment explanation with marketing terms to review marketing course for online MBA programs.

Natural environment Definition

  • Natural resources that are needed as inputs by marketers or that are affected by marketing activities.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Natural environment Explanation

You may work together over the whole nation, or just in the town where you live and grew up. In either case, your business is molded from multiple points of view by the nearby condition wherever you work. Every condition speaks to its very own arrangement of difficulties and openings. Business firms rely upon characteristic assets. The degree to which the nation/area under reference is invested with these assets affects the working of the organizations. Crude material is one noteworthy piece of these assets and firms are worried about their accessibility; they have to realize whether there will be a deficiency in any of the basic crude material. They likewise need to realize the patterns overseeing their expenses. Other than crude materials, they are additionally worried about vitality, its accessibility just as expense. Accelerations in vitality cost are of specific worry to any business firm.

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