As an Amazon Associate I earn from qualifying purchases.

What is Negative Demand in Marketing? PDF Download

Learn Negative Demand definition in marketing with explanation to study “What is Negative Demand”. Study negative demand explanation with marketing terms to review marketing course for online MBA programs.

Negative Demand Definition:

  • Consumers who dislike the product and may even pay to avoid it.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Negative Demand Explanation:

Negative interest is a kind of interest which is made if the item is disdained when all is said in done. The item may be helpful yet the client does not need it. Case of adverse interest is a) Dental work where individuals don't need issues with their teeth and utilize preventive measures to stay away from the equivalent. b) Insurance, which individuals ought to have yet they defer purchasing a protection policy. Similarly, individuals might want to keep away from heart assaults and thus may pay for a full body examination where the outcomes may be negative, yet at the same time the client needs to pay. The advertiser needs to understand the issue of no interest by dissecting why the market hates the item and after that checking with the correct showcasing strategies.

Keep Learning Marketing Explanations

What is Memory Retrieval?

Memory recovery is the way toward recollecting data put away in long haul memory. A few scholars recommends that there ...

What is Long-Term Memory (LTM)?

Our mind contains two kinds of recollections: momentary memory (or working memory) and long haul memory. Momentary memory is the ...

What is Chain Stores?

A chain store is a retail outlet or a group of similar retail shops that sell same type of products. ...

What are Materials and Parts?

Grouping of Industrial items is essential as it helps basic leadership for the association. Modern merchandise are characterized based on ...

What is Profitable Customer?

Recognizing beneficial clients is basic to a business' prosperity. Regularly I get notification from monetary pioneer "I don't have to ...

What are Brand-Tracking Studies?

Brand tracking is a strategy to keep track of continuously measure the brand development by considering these variables; awareness, usage, ...