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What is Negative Demand in Marketing? PDF Download

Learn Negative Demand definition in marketing with explanation to study “What is Negative Demand”. Study negative demand explanation with marketing terms to review marketing course for online MBA programs.

Negative Demand Definition

  • Consumers who dislike the product and may even pay to avoid it.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Negative Demand Explanation

Negative interest is a kind of interest which is made if the item is disdained when all is said in done. The item may be helpful yet the client does not need it. Case of adverse interest is a) Dental work where individuals don't need issues with their teeth and utilize preventive measures to stay away from the equivalent. b) Insurance, which individuals ought to have yet they defer purchasing a protection policy. Similarly, individuals might want to keep away from heart assaults and thus may pay for a full body examination where the outcomes may be negative, yet at the same time the client needs to pay. The advertiser needs to understand the issue of no interest by dissecting why the market hates the item and after that checking with the correct showcasing strategies.

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