As an Amazon Associate I earn from qualifying purchases.

What is Off Price Retailer in Marketing? PDF Download

Learn Off Price Retailer definition in marketing with explanation to study “What is Off Price Retailer”. Study off price retailer explanation with marketing terms to review marketing course for online MBA programs.

Off Price Retailer Definition

  • A retailer that buys at less-than-regular wholesale prices and sells at less than retail. Examples are factory outlets, independents, and warehouse clubs.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Off Price Retailer Explanation

A store that sells things at lower costs than those ordinarily charged by retail organizations. Off-value stores regularly buy overloaded merchandise or products that are at the low part of the arrangement cycle, for example, occasional merchandise, so as to lower costs enough to continue lower normal costs. When conventional office and forte stores are struggling, off-value retailers have risen - and their business is blasting. In new research discharged by The NPD Group, a worldwide industry investigation and warning administrations organization, around 66% of buyers who shop for garments do as such at off-value retailers.

Keep Learning Marketing Explanations

What is Market Follower?

Market improvement is a showcasing procedure where an organization attempts to offer a current item to another gathering of customers. ...

What is Penetrated Market?

Entered market alludes to the arrangement of clients who is now utilizing a specific item or administration. In an entered ...

What is Crowdsourcing?

Crowd sourcing is a technique in which individuals or groups gather goods and services; it can be ideas, finance, and ...

What is Master Brand?

An ace brand is a general brand name that fills in as the primary tying down point on which every ...

What is Customer Mailing List?

Having an authentic mailing list of existing customers is a great opportunity for the company. It can be used in ...

What is Target-Return Pricing?

An objective return is a valuing model that costs a business dependent on what a financial specialist would need to ...