What is Off Price Retailer in Marketing?

Learn Off Price Retailer definition in marketing with explanation to study “What is Off Price Retailer”. Study off price retailer explanation with marketing terms to review marketing course for online MBA programs.

Off Price Retailer Definition

  • A retailer that buys at less-than-regular wholesale prices and sells at less than retail. Examples are factory outlets, independents, and warehouse clubs.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Off Price Retailer Explanation

A store that sells things at lower costs than those ordinarily charged by retail organizations. Off-value stores regularly buy overloaded merchandise or products that are at the low part of the arrangement cycle, for example, occasional merchandise, so as to lower costs enough to continue lower normal costs. When conventional office and forte stores are struggling, off-value retailers have risen - and their business is blasting. In new research discharged by The NPD Group, a worldwide industry investigation and warning administrations organization, around 66% of buyers who shop for garments do as such at off-value retailers.

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