What is Off Price Retailer in Marketing?

Learn Off Price Retailer definition in marketing with explanation to study “What is Off Price Retailer”. Study off price retailer explanation with marketing terms to review marketing course for online MBA programs.

Off Price Retailer Definition

  • A retailer that buys at less-than-regular wholesale prices and sells at less than retail. Examples are factory outlets, independents, and warehouse clubs.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

Off Price Retailer Explanation

A store that sells things at lower costs than those ordinarily charged by retail organizations. Off-value stores regularly buy overloaded merchandise or products that are at the low part of the arrangement cycle, for example, occasional merchandise, so as to lower costs enough to continue lower normal costs. When conventional office and forte stores are struggling, off-value retailers have risen - and their business is blasting. In new research discharged by The NPD Group, a worldwide industry investigation and warning administrations organization, around 66% of buyers who shop for garments do as such at off-value retailers.

Keep Learning Marketing Explanations

What is Technological Environment?

Mechanical condition alludes to the condition of science and innovation in the nation and related perspectives, for example, pace of ...

What is Competition-Based Pricing?

It is a pricing technique in which companies access the pricing strategy of their competitors for the same product, in ...

What are Wants?

Request is the monetary rule that depicts a shopper's craving, readiness and capacity to pay a cost for a particular ...

What is Customer Perceived Value?

It is a concept commonly used in marketing describes the satisfaction level of customer with a product or services provided ...

What is Captive Product Pricing?

It is used to maximize profit revenues. Companies often follow a product mix pricing strategy specifically with pricing captive products. ...

What is Supplier Selection?

Picking the correct provider includes substantially more than filtering a progression of value records. Your decision will rely upon a ...