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Opinion leader Definition and Explanation PDF Download

Learn Opinion leader definition in marketing with explanation to study “What is Opinion leader”. Study opinion leader explanation with marketing terms to review marketing course for online MBA programs.

Opinion leader Definitions:

  1. A person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts social influence on others.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



  2. Person in informal, product-related communications who offers advice or information about a specific product or product category.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Opinion leader Explanation:

An assessment head is an outstanding individual or association that can impact general conclusion on the topic for which the feeling chief is known. Supposition pioneers can be government officials, business pioneers, network pioneers, writers, teachers, big names, and sports stars. Individuals might be influenced by what the feeling head needs to state. Also, that is the reason conclusion pioneers are so important to advertisers: They've officially settled their position in a given zone and can utilize it to induce their adherents (who are the advertiser's potential clients). Genuine sentiment pioneers make up a little section of the populace, and most are not unmistakably attempting to impact individuals (clue: somebody who depicts oneself as a conclusion chief likely isn't one).

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