What is Optional Product Pricing in Marketing? PDF Book

Learn Optional Product Pricing definition in marketing with explanation to study “What is Optional Product Pricing”. Study optional product pricing explanation with marketing terms to review marketing course for online MBA programs.

Optional Product Pricing Definition

  • Pricing of optional or accessory products along with a main product.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

Optional Product Pricing Explanation

Regarding the showcasing blend some would state that evaluating is the least alluring component. Advertising organizations should concentrate on producing as high an edge as would be prudent. The contention is that the advertiser should change item, spot or advancement here and there before falling back on estimating decreases. Anyway cost is a flexible component of the blend as we will see. The cost charged for items and administrations is set misleadingly low so as to pick up piece of the pie. When this is accomplished, the cost is increment. This is a nitty gritty low cost. The expenses of advertising and advancing an item are kept to a base.

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