As an Amazon Associate I earn from qualifying purchases.

What is Paid Search in Marketing? PDF Download

Learn Paid Search definition in marketing with explanation to study “What is Paid Search”. Study paid search explanation with marketing terms to review marketing course for online MBA programs.

Paid Search Definition

  • Marketers bid on search terms, when a consumer searches for those words using Google, Yahoo!, or Bing, the marketer's ad will appear on the results page, and advertisers pay only if people click on links.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

Paid Search Explanation

Paid pursuit is a type of advanced promoting where web crawlers, for example, Google and Bing enable sponsors to indicate advertisements on their web search tool results pages (SERPs). Paid hunt deals with a compensation for each snap model, which means you do precisely that - until somebody taps on your advertisement, you don't pay. This makes it a quantifiable and controllable promoting channel contrasted and progressively customary types of publicizing. Advertisement organizations incorporate content promotions, which are appeared at the top or base of the natural query items, or shopping advertisements appeared over the indexed lists. A fast note on the natural query items: if your site shows up here, you won't pay for a tick to your site and you can't pay to show up in the postings either.

Keep Learning Marketing Explanations

What is Place Advertising?

Spot based presentations envelop a wide assortment of arrangements that are extraordinarily found where specific gatherings assemble for an assortment ...

What are Heuristics?

Heuristics subliminally help us settle on choices about brands and impact our purchasing practices. In this exercise, you'll become familiar ...

What is Retailer?

Fundamentally, a retailer is any person who works their business either through a physical store or over an online web ...

What is Business Market?

It is a market where products and services sold to other businesses, in order to make them valuable for sale, ...

What is Style?

While style in design characterizes a person's outward appearance, showcasing style characterizes your image to your objective market. The two ...

What is Points-of-Parity (POPs)?

Recognizing your image's places of equality and purposes of separation is the fundamental initial step of each situating venture. That ...