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What is Paid Search in Marketing? PDF Download

Learn Paid Search definition in marketing with explanation to study “What is Paid Search”. Study paid search explanation with marketing terms to review marketing course for online MBA programs.

Paid Search Definition

  • Marketers bid on search terms, when a consumer searches for those words using Google, Yahoo!, or Bing, the marketer's ad will appear on the results page, and advertisers pay only if people click on links.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

Paid Search Explanation

Paid pursuit is a type of advanced promoting where web crawlers, for example, Google and Bing enable sponsors to indicate advertisements on their web search tool results pages (SERPs). Paid hunt deals with a compensation for each snap model, which means you do precisely that - until somebody taps on your advertisement, you don't pay. This makes it a quantifiable and controllable promoting channel contrasted and progressively customary types of publicizing. Advertisement organizations incorporate content promotions, which are appeared at the top or base of the natural query items, or shopping advertisements appeared over the indexed lists. A fast note on the natural query items: if your site shows up here, you won't pay for a tick to your site and you can't pay to show up in the postings either.

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