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What is Parent Brand in Marketing? PDF Download

Learn Parent Brand definition in marketing with explanation to study “What is Parent Brand”. Study parent brand explanation with marketing terms to review marketing course for online MBA programs.

Parent Brand Definition

  • An existing brand that gives birth to a brand extension.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

Parent Brand Explanation

A parent brand is a current brand that offers ascend to a brand augmentation by supporting the united items/benefits by sharing its image character. Every one of the brands made under the parent brand have some significant highlights identified with the current brand alongside certain separated elements. Normally the upheld items/administrations are from new item classifications and can be connected or disconnected to the current item classifications. A superior built up parent brand can help dispatch items in new classifications all the more effectively. The augmentation of a brand to more up to date item classes is invaluable it might be said that it aides assessing item classification openings, recognizes asset necessities, brings down hazard, and measures a brand's pertinence and request. Brand augmentation builds the parent brand's picture separated from increment in the effectiveness of advancements and publicizing.

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