What is Performance Review in Marketing?

Learn Performance Review definition in marketing with explanation to study “What is Performance Review”. Study performance review explanation with marketing terms to review marketing course for online MBA programs.

Performance Review Definition

  • Stage of the business buying process in which the buyer assesses the performance of the supplier and decides to continue, modify, or drop the arrangement.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Performance Review Explanation

An exhibition survey, additionally called a presentation examination or execution assessment, is a formal appraisal wherein administrators assess a representative's work execution, recognize qualities and shortcomings, offer criticism, and set objectives for future execution. Previously, numerous associations held execution audits every year for the whole workforce; be that as it may, an ever increasing number of organizations are pushing toward a regular input execution the board framework where administrators lead surveys quarterly, month to month, or even week after week. Truth be told, a few associations are getting rid of formal execution surveys through and through for progressively easygoing director registration and one-on-ones. At the point when done right, execution surveys can enable representatives to comprehend what they're progressing admirably, how they can improve, how their work lines up with bigger organization objectives, and what is anticipated from them in their given job.

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