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What is Points of Difference (PODs) in Marketing? PDF Download

Learn Points of Difference (PODs) definition in marketing with explanation to study “What is Points of Difference (PODs)”. Study points of difference (pods) explanation with marketing terms to review marketing course for online MBA programs.

Points of Difference (PODs) Definition

  • Attributes or benefits that consumers strongly associate with a brand, positively evaluate, and believe they could not find to the same extent with a competitive brand.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Points of Difference (PODs) Explanation

Purposes of separation are the properties that make your image novel. It is your upper hand. It is the thing that your image trademark ought to reflect. How about we return to the car business. Hyundai took a point of equality and made it a point of separation: they were the principal brand that offered a 5-year extensive guarantee in Canada (10 in the USA), rather than the business standard of 3 years. Subaru made the all-wheel drive framework its upper hand, splendidly reflected in their motto "Trust in Motion". No vehicle brand imparts the "multi year guarantee" or "front wheel drive framework" an upper hand. What's more, as it should be: these are purposes of equality, not purposes of separation.

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