As an Amazon Associate I earn from qualifying purchases.

What is Points of Difference (PODs) in Marketing? PDF Download

Learn Points of Difference (PODs) definition in marketing with explanation to study “What is Points of Difference (PODs)”. Study points of difference (pods) explanation with marketing terms to review marketing course for online MBA programs.

Points of Difference (PODs) Definition

  • Attributes or benefits that consumers strongly associate with a brand, positively evaluate, and believe they could not find to the same extent with a competitive brand.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Points of Difference (PODs) Explanation

Purposes of separation are the properties that make your image novel. It is your upper hand. It is the thing that your image trademark ought to reflect. How about we return to the car business. Hyundai took a point of equality and made it a point of separation: they were the principal brand that offered a 5-year extensive guarantee in Canada (10 in the USA), rather than the business standard of 3 years. Subaru made the all-wheel drive framework its upper hand, splendidly reflected in their motto "Trust in Motion". No vehicle brand imparts the "multi year guarantee" or "front wheel drive framework" an upper hand. What's more, as it should be: these are purposes of equality, not purposes of separation.

Keep Learning Marketing Explanations

What is Competitive-parity Method?

It is a technique describes the total budget allocation for marketing communication strategy. It usually revolves around the information gathered ...

What is Business Analysis?

Business analysis is defined as research discipline in order to identifying market needs and demands and the solutions to business ...

What is Overall Market Share?

Piece of the pie speaks to the level of an industry, or a market's complete deals, that is earned by ...

What is Creative Concept?

The create concept describe the core message of your campaign, this technique acts as a basic pillar of product marketing. ...

What is Focus group Interviewing?

Focus group meetings are interviews you lead with a gathering of members to gather an assortment of data. These meetings ...

What are Tracking Studies?

A following report dissects the changing perspectives on a solitary gathering of customers, making it a compelling device for statistical ...