As an Amazon Associate I earn from qualifying purchases.

What is Portfolio Analysis in Marketing? PDF Download

Learn Portfolio Analysis definition in marketing with explanation to study “What is Portfolio Analysis”. Study portfolio analysis explanation with marketing terms to review marketing course for online MBA programs.

Portfolio Analysis Definition

  • Process by which management evaluates the products and businesses that make up the company.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

Portfolio Analysis Explanation

Portfolio Analysis is the way toward auditing or evaluating the components of the whole arrangement of protections or items in a business. The audit is accomplished for cautious investigation of hazard and return. Portfolio Analysis led at customary interim's encourages the financial specialist to make changes in the portfolio assignment and change them as indicated by the changing business sector and various conditions. The investigation additionally helps in legitimate asset/resource distribution to various components in the portfolio. At the point when an organization showcases a scope of various item or administrations it is required to lead portfolio examination intermittently. This way to break down every item independently as far as productivity, commitment to the organization's salary and development potential. This investigation encourages the distinguishing proof of items that are not gainful at all or play inadequately inside the gathering.

Keep Learning Marketing Explanations

What is Product?

One can say an item is a decent, administration, or thought comprising of a heap of unmistakable and impalpable traits ...

What is Goal Formulation?

The objective pyramid is a type of various leveled objective organizing. It is utilized to subdivide key objectives into operational ...

What is Consumer Promotions?

Consumer Promotions are the marketing campaigns used for the publicity of manufactured goods and services. It is an essential part ...

What is Strategic Planning?

Plans are expected to explain what sorts of key destinations an association might want to accomplish and how this is ...

What is Full Demand?

In a perfect situation, an organization ought to consistently have full interest. Full interest implies that the interest is meeting ...

What is Business Analysis?

Business analysis is defined as research discipline in order to identifying market needs and demands and the solutions to business ...