As an Amazon Associate I earn from qualifying purchases.

What is Portfolio Analysis in Marketing? PDF Download

Learn Portfolio Analysis definition in marketing with explanation to study “What is Portfolio Analysis”. Study portfolio analysis explanation with marketing terms to review marketing course for online MBA programs.

Portfolio Analysis Definition

  • Process by which management evaluates the products and businesses that make up the company.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Portfolio Analysis Explanation

Portfolio Analysis is the way toward auditing or evaluating the components of the whole arrangement of protections or items in a business. The audit is accomplished for cautious investigation of hazard and return. Portfolio Analysis led at customary interim's encourages the financial specialist to make changes in the portfolio assignment and change them as indicated by the changing business sector and various conditions. The investigation additionally helps in legitimate asset/resource distribution to various components in the portfolio. At the point when an organization showcases a scope of various item or administrations it is required to lead portfolio examination intermittently. This way to break down every item independently as far as productivity, commitment to the organization's salary and development potential. This investigation encourages the distinguishing proof of items that are not gainful at all or play inadequately inside the gathering.

Keep Learning Marketing Explanations

What is Market-penetration Pricing?

Markdown entrance valuing is a methodology intended to keep costs low to close out potential challenge. At the point when ...

What is Customer-Performance Scorecard?

The customer scorecard describes the level of customer satisfaction, marketing strategies, sales targets, and employees' performance. It usually helps to ...

What is Sales Promotion?

A business amount is an objective deals reps are set for a particular period (month, quarter, year). Deals standards can ...

What is Objective-and-task Method?

An organization's publicizing spending plan for the most part relies upon the organization's advertising objectives and goals. A business can ...

What are Brand-Tracking Studies?

Brand tracking is a strategy to keep track of continuously measure the brand development by considering these variables; awareness, usage, ...

What is Sales Force Management?

Sales force the board frameworks (likewise deals power mechanization frameworks ) data frameworks utilized in client relationship the management (CRM) ...