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What is Portfolio Analysis in Marketing? PDF Download

Learn Portfolio Analysis definition in marketing with explanation to study “What is Portfolio Analysis”. Study portfolio analysis explanation with marketing terms to review marketing course for online MBA programs.

Portfolio Analysis Definition

  • Process by which management evaluates the products and businesses that make up the company.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong

Portfolio Analysis Explanation

Portfolio Analysis is the way toward auditing or evaluating the components of the whole arrangement of protections or items in a business. The audit is accomplished for cautious investigation of hazard and return. Portfolio Analysis led at customary interim's encourages the financial specialist to make changes in the portfolio assignment and change them as indicated by the changing business sector and various conditions. The investigation additionally helps in legitimate asset/resource distribution to various components in the portfolio. At the point when an organization showcases a scope of various item or administrations it is required to lead portfolio examination intermittently. This way to break down every item independently as far as productivity, commitment to the organization's salary and development potential. This investigation encourages the distinguishing proof of items that are not gainful at all or play inadequately inside the gathering.

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