As an Amazon Associate I earn from qualifying purchases.

What is Portfolio Analysis in Marketing? PDF Download

Learn Portfolio Analysis definition in marketing with explanation to study “What is Portfolio Analysis”. Study portfolio analysis explanation with marketing terms to review marketing course for online MBA programs.

Portfolio Analysis Definition

  • Process by which management evaluates the products and businesses that make up the company.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Portfolio Analysis Explanation

Portfolio Analysis is the way toward auditing or evaluating the components of the whole arrangement of protections or items in a business. The audit is accomplished for cautious investigation of hazard and return. Portfolio Analysis led at customary interim's encourages the financial specialist to make changes in the portfolio assignment and change them as indicated by the changing business sector and various conditions. The investigation additionally helps in legitimate asset/resource distribution to various components in the portfolio. At the point when an organization showcases a scope of various item or administrations it is required to lead portfolio examination intermittently. This way to break down every item independently as far as productivity, commitment to the organization's salary and development potential. This investigation encourages the distinguishing proof of items that are not gainful at all or play inadequately inside the gathering.

Keep Learning Marketing Explanations

What is Discount store?

Discount stores are usually those stores that sell products on discount rates. These stores are also known as discounters or ...

What is Competitive Marketing Intelligence?

Competitive market intelligence describes that how companies gather and analyze information based on market survey. Information can be collected for ...

What is Cost-Based Pricing?

Cost based pricing is a strategy which determine product selling price, set by the company. The price is usually fixed ...

What is Personal Influence?

Intensity of people to influence or control the acquiring choices of others. Individual impact can be either outside or inward. ...

What is Organizational Buying?

Association purchasing is the basic leadership process by which formal associations set up the requirement for acquired items and benefits ...

What is Backward Invention?

It is a process of separating or facilitating products features to manufacture a cheap model of a product. This method ...