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What is Positioning Statement in Marketing? PDF Download

Learn Positioning Statement definition in marketing with explanation to study “What is Positioning Statement”. Study positioning statement explanation with marketing terms to review marketing course for online MBA programs.

Positioning Statement Definition

  • A statement that summarizes company or brand positioning. It takes this form: To (target segment and need) our (brand) is (concept) that (point of difference).

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Positioning Statement Explanation

A situating proclamation is an outflow of how a given item, administration or brand fills a specific shopper need such that its rivals don't. Situating is the way toward recognizing a suitable market specialty for an item (or administration or brand) and getting it built up around there. In this specific circumstance, an announcement of separation - an outflow of what sets a brand, item or administration separated from that of contenders - is now and again alluded to as an extraordinary selling recommendation or an interesting selling point. For (target client) who (explanation of the need or opportunity), the (item name) is an (item classification) that (announcement of key advantage - that is, convincing motivation to purchase). In contrast to (essential aggressive option), our item (explanation of essential separation).

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