What is Positioning in Marketing? PDF Book

Learn Positioning definition in marketing with explanation to study “What is Positioning”. Study positioning explanation with marketing terms to review marketing course for online MBA programs.

Positioning Definitions

  1. Arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



  2. Arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



  3. Positioning built on meaningful differentiation, supported by appropriate strategy and implementation, can help a company build competitive advantage.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



  4. Act of designing a company's offering and image to occupy a distinctive place in the minds of the target market.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Positioning Explanation

In showcasing and business system, advertise position alludes to the customer's view of a brand or item in connection to contending brands or items. Market situating alludes to the way toward setting up the picture or character of a brand or item with the goal that buyers see it with a particular goal in mind. For instance, a vehicle creator may position itself as an extravagance materialistic trifle. Though a battery creator may position its batteries as the most dependable and durable. Also, a drive-through joint chain may position itself as a supplier of shabby and speedy institutionalized dinners. An espresso organization may position itself as a wellspring of premium upscale espresso drinks. At that point a retailer may position itself as a spot to purchase family unit necessities at low costs. What's more, a PC organization may position itself as offering hip, inventive, and use-accommodating innovation items.

Keep Learning Marketing Explanations

What is Service Perishability?

Items are substantial and Services are immaterial in nature. Impalpability of administrations is gotten from the way that you can't ...

What is Economic Environment?

An economic environment refers to those economic conditions which directly affect companies. Businesses, all over the world, whether national or ...

What is Product Line?

A product offering is a gathering of items that an organization makes under a solitary brand. The items are comparable ...

What is Adoption Process?

Adoption process is defined as series of stages through which a potential consumer decides about whether or not to purchase ...

What is Viral Marketing?

Viral Marketing is what can create premium and the potential closeout of a brand or item through messages that spread ...

What is Associative Network Memory Mode?

It comprises on the conceptual representation that reflects memory as consisting a pattern of nodes with interconnecting links shows stored ...