What is Positioning in Marketing? PDF Download

Learn Positioning definition in marketing with explanation to study “What is Positioning”. Study positioning explanation with marketing terms to review marketing course for online MBA programs.

Positioning Definitions

  1. Arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



  2. Arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



  3. Positioning built on meaningful differentiation, supported by appropriate strategy and implementation, can help a company build competitive advantage.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



  4. Act of designing a company's offering and image to occupy a distinctive place in the minds of the target market.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Positioning Explanation

In showcasing and business system, advertise position alludes to the customer's view of a brand or item in connection to contending brands or items. Market situating alludes to the way toward setting up the picture or character of a brand or item with the goal that buyers see it with a particular goal in mind. For instance, a vehicle creator may position itself as an extravagance materialistic trifle. Though a battery creator may position its batteries as the most dependable and durable. Also, a drive-through joint chain may position itself as a supplier of shabby and speedy institutionalized dinners. An espresso organization may position itself as a wellspring of premium upscale espresso drinks. At that point a retailer may position itself as a spot to purchase family unit necessities at low costs. What's more, a PC organization may position itself as offering hip, inventive, and use-accommodating innovation items.

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