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Presentation Definition and Explanation PDF Download

Learn Presentation definition in marketing with explanation to study “What is Presentation”. Study presentation explanation with marketing terms to review marketing course for online MBA programs.

Presentation Definition:

  • A salesperson tells the "value story" to the buyer, showing how the company's offer solves the customer's problems.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Presentation Explanation:

A showcasingpresentation is visual documentation that subtleties the proposed plans laid out in a promoting plan. A showcasing introduction can be a computerized document like PowerPoint introductions that are shown on a projector screen or circulated to principals on a CD ROM. A promoting introduction is a business device used to recognize an arrangement to sell an item or administration. A showcasing introduction represents the promoting plan in detail with composed substance, diagrams, charts and different designs. Complex showcasing introductions can take numerous structures. Showcasing introductions are frequently exhibited as individual books with costly ties or computerized records with cutting edge liveliness. Showcasing introductions can appear as recordings copied on a CD, DVD or a site introduction. A showcasing introduction incorporates fundamental data about the present status of an organization or intrigue, now and then called a circumstance audit.

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