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What is Private Label Brand in Marketing? PDF Download

Learn Private Label Brand definition in marketing with explanation to study “What is Private Label Brand”. Study private label brand explanation with marketing terms to review marketing course for online MBA programs.

Private Label Brand Definition

  • Brands that retailers and wholesalers develop and market.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Private Label Brand Explanation

A private mark item is fabricated by an agreement or outsider producer and sold under a retailer's image name. As the retailer, you determine everything about the item - what goes in it, how it's bundled, what the mark resembles - and pay to have it created and conveyed to your store. This is rather than purchasing items from different organizations with their image names on them. For instance, Target sells an assortment of marked snacks from organizations like General Mills and Frito-Lay, however it additionally sell its own chips and saltines under the Archer Farms brand - Target's private name brand. Hair salons regularly make their very own marked line of shampoos, conditioners, and styling items for their clients to purchase and bring home.

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