What is Product Adaptation in Marketing?

Learn Product Adaptation definition in marketing with explanation to study “What is Product Adaptation”. Study product adaptation explanation with marketing terms to review marketing course for online MBA programs.

Product Adaptation Definitions

  1. Adapting a product to meet local conditions or wants in foreign markets.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



  2. Altering the product to meet local conditions or preferences.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



Product Adaptation Explanation

Item adjustment is the way toward changing a current item so it is appropriate for various clients or markets. An adjustment procedure is especially significant for organizations that fare their items since it guarantees that the item meets neighborhood social and administrative prerequisites. Adjustment is additionally significant for organizations that need to present new items yet don't have the assets or assets to grow totally new things. A 2007 article in "Imaginative Marketing" noticed that the best four variables driving item adjustment are culture, advertise advancement, rivalry and laws. You should put together your adjustment methodology with respect to investigation into client needs. By looking at the highlights that clients think about significant with your present item detail, you can distinguish holes and chances to improve the item's allure.

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